New Stories New Audiences – funding for smaller museums from AIM

New Stories New Audiences is open to all AIM members in the small museum category (up to 20,000 visitors). They will fund projects that result in a wider range of people being involved in heritage at your organisation. AIM expect you to have identified a new story that you wish to tell and undertaken some initial research to identify who the new audience will be. AIM also expect you to work with a new partner, to work differently and to try something new.

Projects could include:

  • Developing new interpretation
  • Creating a small display or exhibition
  • Developing new educational resources
  • Creating art works
  • Undertaking new collecting
  • Developing a website or other digital resource
  • Organising an event
  • Creating new volunteering opportunities
  • Developing a new tour

Interested museums are strongly encouraged to talk to AIM when developing their application and to find out if their idea is eligible: Margaret Harrison, AIM Programme Manager on or Tonia Collett, Programme Support Officer for NSNA on

Webinar on the New Stories New Audiences fund 
Wednesday 7 July, 11:00 – 12:30 – online

AIM will tell you more about the scheme and the type of projects they’ll fund and you’ll have the opportunity to ask questions. If you’ve got a project idea already, use the workshop to find out if it’s likely to fit the criteria, or simply come along and use the workshop as inspiration for project ideas.

Book now

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