Two new online training sessions are now available to book onto, planned for Essex museums and heritage sites, free and open to all:
Why make your museum service more accessible for disabled visitors? – Book now.
Wednesday 29 September, 10:00 – 12:00 (Zoom)
Join Jo Gillam for an informal session to start to explore this topic including how small changes can make a big difference. The training will:
- increase confidence in some of the language associated with disability
- consider what we understand disability to be
- look at the benefits of improving accessibility for disabled people and therefore everyone
- introduce some (often low cost) ways to improve disabled access starting from before someone even leaves home
- invite participants to consider the challenges to accessing their museum service and what further support they may need to realise and tackle these.
Effective marketing in museums – Book now
Thursday 14 October, 14:00 – 15:00 (Zoom)
Join Christina Lister for this informal training session exploring digital engagement and how to effectively market your engagement activities to your audiences. In this training we will cover:
- how to identify and understand your audiences
- how to choose marketing methods and communication channels for different people, including schools, families and special interest groups
- top tips for effective low/no budget digital marketing of your learning and engagement offer
- simple marketing evaluation
- a marketing campaign plan template.
For those of you in the Heritage Engagement & Learning Group, the marketing training will form part of our October meeting.
If you are planning to come, please still register on Eventbrite even though you do not usually RSVP for the meetings – this will help me track numbers and also help us tailor the session. For those of you who do not usually come to these meetings, you are of course very welcome to stay for the rest of the meeting, or leave once the training part is over!